Lexient Blog
Analysis and insights on communication risk.
Why General-Purpose LLMs are a Risky Shortcut for Corporate Communications
From hallucinations to an off-putting tone, broad-use chatbots can create more crises than they solve
February 14, 2026
Credibility Is the Thing AI Can't Fake
How communicators can use AI to improve AI-written content without losing their voice
February 12, 2026
Your Audience Matters More than Ever
Audience Understanding in the Age of AI-Powered Communications
February 10, 2026
Why Your CEO Needs Precedents, Not Opinions
How to use historical data to stop a PR crisis before it leaves the draft folder.
December 14, 2025
AI Writes Terrible Messaging Perfectly
A breakdown of why a "flawless" ChatGPT crisis statement was actually a reputational disaster waiting to happen.
December 11, 2025
Could AI Have Prevented the Better.com Layoff Disaster?
A risk analysis of the infamous memo using Lexient to see if a data-driven safety net could have spotted the key failures.
November 22, 2025